Kelly Tuggle founded On the Wall in 2017. Prior to art consulting, Kelly worked at SFMOMA for 6 years and was a buyer in the apparel industry. Kelly received a BA in Art and Design from UCLA in 2001 and a degree in Merchandising from FIDM in 2004. Kelly is a member of SECA, an auxiliary of SFMOMA that is called upon to nominate local artists for an annual award and exhibition. She also holds a seat on the board of the Child Abuse Prevention Council of Contra Costa County raising funds for at risk youth.